Why Builders Sell Below Market
Pre-construction sales, or 'preventa', allow builders to secure funding before a project is completed. By offering units at a lower price than market value, they attract early buyers who essentially finance the initial phases of construction. This strategy reduces the developer's financial risk and allows for a faster project launch.
For investors, this means the potential to purchase properties at a discount, with the expectation of value appreciation upon completion. However, this comes with the risk of project delays or changes that could affect the final value. Understanding the builder's track record and financial health is key to assessing the viability of these investments.



